Manual backlink outreach · since 2020
I find relevant publishers, pitch them one by one and negotiate every placement. You approve each site before anything goes live, and publisher fees go straight to the site owner with zero markup.
| Publisher | Niche | Traffic | DR | Fee | Status |
|---|---|---|---|---|---|
| Casino review blog | iGaming | 41.2k | 52 | $240 | Approved |
| Crypto news & analysis | Crypto | 23.8k | 47 | $180 | Awaiting you |
| Home & gift ideas magazine | Ecommerce | 67.5k | 61 | $310 | Negotiating |
| Indie games blog | Gaming | 12.1k | 38 | Free | Replied |
| Sports betting tips site | iGaming | 18.9k | 44 | $150 | Pitched |
Outreach experience since 2020 in
It’s the difference between earning a place on a site that chose to work with you and renting a slot from inventory that’s sold to anyone who pays.
Every step is done by hand. I start with the sites that already link to your competitors, build a prospect list around your niche and check each site for real organic traffic, topical fit and the usual signs of a link farm: thin content, “write for us” pages selling to everyone or traffic that collapsed after the last core update.
Then I write a personal pitch to the editor, negotiate the terms and bring you the opportunity with its metrics and its price. You approve it or skip it. If you approve, you pay the publisher directly. I never add a markup, so my only income from a campaign is the monthly fee.
backlink outreach noun
Backlink outreach is the process of finding websites relevant to your business, contacting their editors or owners directly and earning a link from their content through a guest article, an update to an existing page or an editorial mention, instead of buying placements from a marketplace list.
Also called link building outreach or blogger outreach. The goal is relevant, editorial links that improve rankings, send referral traffic and get your brand mentioned where your customers already read.
Every service below runs on the same manual outreach process, the work you’d hire a link building agency for without the layers of account management. Pick the placement types that fit your site, or let me mix them based on what your competitors’ backlink profiles show is working in your niche.
Manual prospecting, vetting and personal pitches to earn editorial links from relevant sites.
Best for: Any site that needs steady, relevant authority
Original articles on real, niche-matched blogs with organic traffic, pitched one blog at a time.
Best for: Topical authority and contextual links
Links added to existing, indexed articles that already rank and already earn traffic.
Best for: Faster impact from aged, ranking pages
Outreach delivered under your agency brand, with client-ready reporting and at-cost publisher fees.
Best for: SEO agencies and consultants
Brand mentions in the listicles, roundups and articles that ChatGPT, Perplexity and AI Overviews cite.
Best for: Brands that want to show up in AI answers
Outreach to gambling-friendly publishers that accept casino, betting and affiliate links.
Best for: Casinos, sportsbooks and affiliates
Placements on real crypto publications and blogs, not PBNs dressed up as news sites.
Best for: Exchanges, wallets and Web3 projects
Links that reach category and product pages through gift guides, roundups and niche blogs.
Best for: Online stores and DTC brands
Link marketplaces sell the same inventory to everyone. Many agencies hide the publisher fee inside a per-link price. Here’s how the three models actually differ when you look at who controls what.
| LinkReach Studio | Link marketplace | Typical per-link agency | |
|---|---|---|---|
| Who finds the sites | I research and vet them for your niche | You pick from a shared list | Often a pre-built network |
| You see the site before it’s live | Always, with metrics and price | Yes, but so does everyone else | Often only after publishing |
| Markup on publisher fees | None, you pay publishers directly | Marketplace margin built in | Usually bundled into the link price |
| Relevance checks | Traffic, topic and link-farm checks on every site | Filters, not judgment | Varies by vendor |
| Overused “guest post” sites | Avoided, fresh prospects every month | Common | Common |
| Who you talk to | The specialist doing your outreach | A support ticket | An account manager |
Each stage moves a row forward in your shared sheet, so you always know what’s been pitched, what’s being negotiated and what’s waiting for your decision.
Your niche, target pages and the backlinks your competitors already earned.
Every prospect checked for real organic traffic, topical fit and link-farm signals.
A personal email to each editor, written for that site, with polite follow-ups.
Placement type, anchor, content and price agreed with the publisher.
You see the site, its metrics and the fee. Approve it or skip it.
I confirm the link is live and indexable, then log it in your sheet.
You pay a flat monthly fee for the outreach work. Publisher fees sit outside it: each one appears on the opportunity before you decide, and you pay the site directly. No bundles, no hidden margin, no per-link games.
$1,000/ month
20+guaranteed qualified publication opportunities a month
A steady monthly outreach campaign for one website and one primary market.
Best for: Sites building authority with consistent, relevant links.
Start with Core$1,500/ month
30+guaranteed qualified publication opportunities a month
More outreach capacity for competitive niches, extra target pages or faster growth.
Best for: iGaming, crypto and other niches where competitors build links every month.
Start with ScaleLet’s scope it
Minimums and scope agreed before launch
Multiple websites, several languages or markets, or an unusual brief.
Best for: Agencies, portfolios and multi-market brands.
Ask for a Custom quotePublisher fees are not included. You see each fee before approving a site and pay the publisher directly, at their price. I never add a markup.
A qualified publication opportunity is a real, content-driven website that matches your niche and the metric floor we agree at kickoff, whose editor has confirmed they will publish, with the price and terms stated up front, presented to you for approval.
Compare packages and see an example budgetA lot of publishers refuse gambling or crypto content outright, and plenty of vendors quietly route those niches to private blog networks.
I’ve run outreach for iGaming, crypto, gaming and ecommerce sites since 2020. That’s 6 years of learning which publishers openly accept these topics, what they expect in a pitch and which “casino-friendly” sites are really link farms with a news theme.
In regulated, high-competition niches, one bad placement can cost more than it earns. Every opportunity in your sheet passes the same vetting whatever the niche, and you can skip anything that doesn’t feel right. Skipped sites are simply replaced with new prospects.
ChatGPT, Perplexity and Google AI Overviews often build answers from pages that already rank: comparison articles, best-of roundups and trusted niche publications.
When outreach puts your brand inside those pages, you earn two things at once: a backlink that helps your rankings and a mention that AI engines can quote when someone asks about your category. That’s the off-site half of generative engine optimization, and it’s built with exactly the same outreach work.
What’s a good hardware wallet for a crypto beginner?
For beginners, reviewers usually point to wallets with simple setup and good recovery options. YourBrand is often mentioned for its guided onboarding1, alongside two well-known competitors2.
Verified contract reviews from my Upwork profile, quoted as written.
– · 160 hours
“We hired Arturas on Upwork for our link-building needs and couldn't be happier with the results. His expertise in securing high-quality, affordable links has significantly boosted our website traffic. …”
– · 17 hours
“Great work! Highly recommended.”
Short answers to what people ask before starting a campaign. Anything else, just ask.
Backlink outreach is the process of finding websites relevant to your business, contacting their editors or owners directly and earning a link from their content through a guest article, an update to an existing page or an editorial mention, instead of buying placements from a marketplace list.
Not in the usual sense. LinkReach Studio is a one-person link building studio: I do the research, outreach, negotiation and reporting myself, with no account managers or junior outreach staff in between. You get the output you would hire a link building agency for, from the person actually doing the work. Agencies can also resell it through white label link building.
Not per link. I sell the outreach work as a monthly package. When a publisher charges a fee, you pay it to them directly, at their price, after approving the site. That keeps pricing honest and keeps the choice of every link in your hands.
The Core plan guarantees at least 20 qualified publication opportunities a month and Scale at least 30. How many become live links depends on how many you approve and on each publisher’s editorial calendar. You are never pushed to approve a site you don’t like.
A qualified publication opportunity is a real, content-driven website that matches your niche and the metric floor we agree at kickoff, whose editor has confirmed they will publish, with the price and terms stated up front, presented to you for approval.
It depends on the niche and the site. Some editorial mentions cost nothing, while established sites in competitive niches such as gambling or finance charge more. You see every fee before deciding, and you can set a per-site maximum that keeps anything pricier out of your sheet.
Yes. iGaming and crypto are two of the niches I have worked in most since 2020. I only pitch publishers that openly accept these topics, so every placement is published with the editor’s full knowledge. See casino link building and crypto link building.
I use software to speed up research, such as pulling competitor backlinks and pre-checking site metrics. The pitches, the negotiation and the judgment about whether a site is worth it are mine. Mass AI-generated outreach gets ignored by editors, and it is exactly what I am hired to avoid.
Links usually go live over the first weeks of a campaign as publishers work through their editorial calendars. Ranking movement depends on your site, your competition and the pages you build links to, which is why most SEO teams judge link building over three to six months rather than weeks.
Yes. I can run outreach under your agency’s brand, report in your format and never contact your client directly. Read more about white label link building.
Send your domain, niche and goals. I’ll look at your backlink profile and your competitors’, then reply personally with an outreach plan and a monthly quote.